Work / Ajouli Real Estate CRM
Products
Every lead in one place, handed to the next agent automatically.
Enquiries from Facebook and Instagram lead ads, the website and Excel sheets land in one Arabic system. Each is checked by phone number so nobody is contacted twice, then handed to the next sales agent in rotation. Agents work a daily call list with statuses and follow-ups. The owner sees the funnel, the sources, the team and the unit inventory.
- Client
- Ajouli Real Estate
- Industry
- Real estate
- Services
- Custom software & integrations · Automation · Web platforms
- Platforms
- Web
- Year
- 2026
- Where
- Palestine
Ajouli Real Estate CRM
CRM · Web · Arabic
- Available on
- Web
Screens
Results
- Leads imported
- 1,980
- Project names cleaned
- 71 to 10
- Live since
- July 2026
What it does
What it does, feature by feature
Every lead in one queue
Facebook and Instagram lead ads, the website form and Excel imports land in one Arabic list, tagged by source.
Nobody is contacted twice
Phone-number matching catches duplicates, even when two systems send the same person at the same moment.
Handed to the next agent, automatically
Round-robin per project. A returning buyer goes back to the agent who already knows them.
A pipeline you can see
New, contacted, interested, follow-up, site visit, negotiation, reserved, won, lost, invalid. Rename, recolour and reorder by drag, no developer needed.
One call, one note
Log a call, a WhatsApp, a meeting, a site visit or a note on the lead. The last-contact date updates itself.
Late follow-ups on the door
A banner counts the follow-ups that are overdue, and a reminder goes out every morning at eight.
The dashboard
Total leads, unassigned, overdue and conversion. Leads by status and by source, the sales team's numbers, and inventory supply against demand, for any period.
Projects and units
Each project with its units, available, reserved or sold, and reservations that cannot collide.
Excel in, PDF out
Import the history from a sheet, export leads to Excel, print a branded Arabic insights report.
Meta, connected
The lead-ads link and its health sit on the settings page, with retries when Meta is late.
Roles and archive
A manager and sales agents. Agents move leads forward only; the manager can roll back. An archive keeps the live pipeline clean.
Arabic first
Right to left throughout, dollars and shekels with a rate you set, and a default country code for local numbers.
The challenge
Leads were arriving in three places and being lost, doubled, or left to whoever picked up first. The history lived in spreadsheets with seventy-one spellings of ten project names.
What we did
We imported the history first: 2,122 rows became about 1,980 clean leads and ten projects. Then we built the intake pipeline with a queue and replayable failures so a lead is never dropped, phone-based deduplication, round-robin assignment that returns a known buyer to their original agent, and a follow-up reminder every morning at eight. Entirely in Arabic, right to left.
The outcome
Live since July 2026 and used by the sales team every day, with a branded PDF report the owner can print.
Next screens
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